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HM is struggling to keep up with its sister stores Cos and Other

HM is struggling to keep up with its sister stores Cos and Other


The first store we went to was H&M.

Business Insider/Jessica Tyler

After visiting H&M and its sister stores Cos and & Other Stories, its clear why H&M isn't doing as well.

The store was very trendy. Even though there were a lot of nice styles, the price and quality issues were clear as we shopped through the store.

It seemed more high-end than H&M…

There were sale signs everywhere. H&M has struggled with having too much inventory, so there are almost constantly sales to get rid of old inventory.

…and accessories for under $10.

…and there was a small mens section in the back of the store.

Other Stories had a much bigger emphasis on beauty products and accessories compared to its sister stores.

The front of the store held a lot of business casual clothes.

Cos 6619

but a lot of the clothes were wrinkled and cluttered together.

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